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Why Landing Page is Important for a Lead Generation?

25 Nov 2022 Digital Marketing

Why Landing Page is Important for a Lead Generation?

In digital marketing services in Navi Mumbai, a landing page could also be a standalone website, created specifically for a marketing or advertising campaign. It defines a destination page made for a specific audience with a specific goal.


This page should have a transparent call-to-action eliminating any opportunity for your audience to divert away from that call-to-action.


Why Landing Page is Focus on:

  • higher conversion rates
  • increased engagement
  • better quality leads
  • better specialize in your messaging


Types of Landing Pages:

Lead Generation Landing Pages: Also called “lead generation" pages, these use a form as their call to action. this sort nearly always collects lead data, a bit like the names and email addresses of tourists.


B2B marketers and corporators selling high items use this type of landing page to make a listing of prospective customers. they often offering something free, like an eBook or webinar, in exchange for contact info. Ecommerce brands can also use these pages for list-building, or offering free shipping or special deals, too.


Click through Landing Pages: Frequently employed by eCommerce and SaaS (software-as-a-service) marketers, clickthrough pages go straight for sales or subscription. Usually, they have a simple button because the decision to action that sends the visitor into the checkout flow or completes a transaction.


Driving Traffic to Your Landing Pages

Now you have a bunch of landing pages that are waiting to satisfy their lead-generating destiny. How do I get people to travel to them? Here are ten tried-and-true techniques.


1. Calls to Action on Your Homepage

Rather than putting a form on an already busy homepage, a call to action that points to a minimum of one among your best offers can quickly steer new visitors right to the goal.


2. Calls to Action on Your Blog

Your blog posts are likely the pages that are ranking in search results and thus the content that's being spontaneously shared via social media. A call to action that points to a relevant offer should get on every single blog post. If you've smart content on your site, you'll even be able to create personalized calls to action that survive your blog and cycle through relying on who the actual visitor is. Content personalization is often fantastic because of increased traffic from your main site to your landing pages.


3. Calls to Action on Popular Pages

Whether it is a piece of writing, a blog post or an informational page on your website, these pages are already getting many hits. Make them do double duty by placing a call to action to a relevant offer and turning a variety of these visitors into qualified leads.


4. Email Marketing

If you're sending out emails to current leads, confirm you're sending clicks from email messages to a targeted landing page and not your home page.


5. Nurturing Existing Leads

By sending out personalized messages that are tailored to the lead's point in your sales cycle, you'll slowly build a relationship thereupon lead and increase your credibility. You'll spend less time qualifying each lead and longer spent closing the deal once the lead is ready.


6. Facebook Landing Pages

Facebook landing pages help to funnel your social media visitors back to your website and your offers. once you present a suggestion on Facebook, instead of pointing visitors to your home page, send them to a targeted landing page to capture the lead. once you offer something specific that matches no matter the visitor clicked on Facebook, they're more likely to stay on your page and convert, versus if they were sent to your homepage with no direction in mind.


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